Logo Development

when creating the white room short film it was my job to create a log o that would both capture the dark tone of the film and be of enough of a proffessional standard that it would be suitable to use on posters, forms etc.
I created three different logos for the fim (with one being in use for some of the early panning materials before the thrird and final logo was created.)

Logo idea 1:

This was the first version of a logo for the white room i created. It was made very quicjkly so that i could use it to distinguish the forms that i was creating for the film from those of others. However, i feel that it is not of enough of a proffessional quality to be used in a short film such as ours and therefor when we were prepairing to ask for audiance feedback on the trailer for the film i decided to create a few other ideas for the logo.

Logo Idea two:

The idea of this logo design was that i wanted the two os in the title to look like eyes whjich were looking at a viewer. However again i felt that thisdesign did not appear proffesional as that i was unsure how to use photoshop to achive the maximum impact of this design idea possible.


Logo Idea three: 









This version of the white rooms logo is by far my favorite. The idea is that the text is written over itself in several slightly different positions in order to create the illusion of double vision and i feel that it is a simple however effective tool for advertising the film. As well as this this version of the logo allowed me to include much more information about the film (the prouction company and the directors name) which puts it much closer to fitting the codes and conventions of a film logo.
I have also created an invered version of this logo design so that i could make the forms that it appears on look more proffesional.